Talking Cities: Creating a Digital Disruption
This week, Matt talks with Lorenz Gan, Chief Information Officer at New Era Cap. Lorenz is responsible for the strategy and execution behind the digital revolution at the iconic 98 year old global brand. They talk about his move from Australia in search of the “Big Smoke” – first London and then New York City. He played a leading role at luxury fashion house Burberry when its goal was to become the #1 digital luxury brand in the world, and he led the company through a number of fashion “firsts,” including being the first to live stream fashion shows and utilize augmented reality. He talks about how he was recruited to Buffalo from NYC (in January!), and why it was the right move for his career and his family. They also discuss the importance of integrating technology to grow a global brand and the role of sports to a city’s psyche.