FOR IMMEDIATE RELEASEApril 10, 2012
Contact: Annie Deck-Miller, Senior Media Relations Manager
Now U Know: Stormin’ the Streets Coming to Buffalo, Niagara Falls April 15–21
Educational events during National Minority Cancer Awareness Week focus on awareness, prevention
BUFFALO, NY — The Office of Cancer Health Disparities Research at Roswell Park Cancer Institute (RPCI) will hit the streets of Buffalo and Niagara Falls with a new educational program coinciding with National Minority Cancer Awareness Week. Throughout the week of April 15–21, RPCI staff and volunteers will share information about cancer prevention and health at a series of Now U Know: Stormin’ the Streets events, including an April 18 rally at the Gateway-Longview Family Resource Center, 347 East Ferry St.
Roswell Park representatives stationed at major intersections in both cities will share information about cancer early detection, screenings, risk assessment, healthy eating and exercise habits, and will ask passersby to complete a short survey on cancer health awareness and cancer risk. Survey participants will receive gift bags, and will be eligible to enter a raffle to win one of three $100 Tops Friendly Markets gift cards.
Roughly 50 percent of cancer deaths can be prevented through regular screenings, healthy eating, regular physical activity and quitting tobacco use. Studies have shown that minorities are less likely to have cancer screening tests and consume fewer fruits, vegetables and whole grains, compared to the general U.S. population, and report physical activity levels below the recommended minimum.
Schedule of Stormin’ the Streets activities:
- Saturday, April 14 — World Health Day: Your Health Counts Community Event, 18th Street Community Center, 1667 Linwood Ave., Niagara Falls, 11 a.m. to 4 p.m. (refreshments available)
- Monday, April 16 — Niagara Street at Maryland Street, Buffalo, 11 a.m. to 1 p.m.
- Wednesday, April 18 — Jefferson Ave. at E. Ferry Street, Buffalo, 11 a.m. to 12:30 p.m.
- Wednesday, April 18 — Now U Know Rally, Gateway-Longview Family Resource Center, 347 E. Ferry St., Buffalo, 12:30 pm to 2 p.m. (refreshments available)
- Thursday, April 19 — E. Delevan Ave. at Grider St., the 11 a.m. to 1 p.m.
- Friday, April 20 — South Park Ave. at Ridge Road, 11 a.m. to 1 p.m.
Stormin’ the Streets is part of Now U Know, a Roswell Park communications initiative targeting underserved communities in Western New York. Stormin’ the Streets programs in Dunkirk and Jamestown, Chautauqua County, will follow in May.
The mission of Roswell Park Cancer Institute (RPCI) is to understand, prevent and cure cancer. RPCI, founded in 1898, was one of the first cancer centers in the country to be named a National Cancer Institute-designated comprehensive cancer center and remains the only facility with this designation in Upstate New York. The Institute is a member of the prestigious National Comprehensive Cancer Network, an alliance of the nation’s leading cancer centers; maintains affiliate sites; and is a partner in national and international collaborative programs. For more information, visit RPCI’s website at http://www.roswellpark.org, call 1-877-ASK-RPCI (1-877-275-7724) or email firstname.lastname@example.org.
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Roswell Park Cancer Institute, Elm And Carlton St, Buffalo, NY 14263-0001 United States