Nearly 80% of smokers who use electronic cigarettes, or e-cigarettes, believe the devices are less harmful than traditional cigarettes, according to a study published in the American Journal of Preventive Medicine and authored by a team of scientists led by Richard O’Connor, PhD, Associate Professor of Oncology and Director of the Tobacco Research Laboratory at Roswell Park Cancer Institute (RPCI).
“This study offers a snapshot in time on the use of e-cigarettes from mid-2010 to mid-2011 and examines awareness, use and product-associated beliefs among current and former cigarette smokers in the United States, Canada, Australia and the United Kingdom,” said Dr. O’Connor.
Nearly 6,000 adult smokers from the four largest English-speaking countries participated in the International Tobacco Control (ITC) Four Country Survey. Study results include:
- Overall, 46.6% of those surveyed were aware of e-cigarettes (US: 73%, UK: 54%, Canada: 40%, Australia: 20%)
- Younger, non-minority, heavy smokers with higher incomes were more likely to be aware of e-cigarettes.
- Younger, non-daily smokers and those who believe e-cigarettes to be less harmful than traditional cigarettes were four times more likely to try e-cigarettes.
- E-cigarette use was higher among non-daily smokers and those who smoke more than 20 cigarettes a day.
- 79.8% of smokers believe using e-cigarettes is less harmful than smoking traditional cigarettes.
- 85% of current e-cigarette users indicate that they are using the devices as a tool to help them quit smoking, yet only 11% had successfully stopped smoking.
“This study provides valuable insights into the use and attitudes surrounding e-cigarettes among smokers,” adds Dr. O’Connor. “However, questions remain regarding the impact of these devices in nonsmokers, such as what potential exists to induce nicotine addiction in non-smokers and/or maintain addiction in current smokers who might otherwise stop smoking.”
Regarding future steps, the researchers suggest that the net impact of e-cigarettes on public health be examined. If evidence shows that e-cigarettes reduce the number of cigarette smokers and do not attract use among nonsmokers, they note, then the net public health effect is likely to be positive.
The study, “Electronic Nicotine Delivery Systems International Tobacco Control Four-Country Survey,” will be published online today at http://www.ajpmonline.org.
Annie Deck-Miller, RPCI Senior Media Relations Manager; firstname.lastname@example.org; 716-845-8593