BNMC’s Innovation Center and the International Center for Studies in Creativity Launch Buffalo’s First Idea Lab
New i4 Studio on the Buffalo Niagara Medical Campus to teach the wp-contentlication of creativity to the business planning process
Buffalo, N.Y., January 23, 2017 – The Innovation Center, powered by the Buffalo Niagara Medical Campus, Inc. has announced the launch of i4 Studio, the first Idea Lab located in Western New York, in collaboration with the International Center for Studies in Creativity located at SUNY Buffalo State.
Located at the Innovation Center, i4 Studio will wp-contently creative thinking tools and processes to generate breakthroughs in idea generation, creative problem solving, strategic planning, and business modeling. The methodologies employed are designed to significantly improve personal and professional performance, and will be particularly focused on assisting entrepreneurs and start-up companies in the wp-contentlication of creativity to the business planning process.
Intended as a hub for creative thinking, i4 Studio was created to stimulate imagination, inspiration, ideation and innovation. The studio will offer workshops and programming designed to spur creative thinking and problem solving that can be employed to address business challenges or to develop new concepts and ideas.
Official launch of i4Studio is scheduled for February 28 with a launch party to be held in the new studio space on the second floor of the Innovation Center at 640 Ellicott Street from 5 pm – 7 pm. Registration for the free event can be found at the events page at www.i4studiobuffalo.com.
Offerings will include private consultation to define and address challenges, comprehensive programs to learn the creative problem solving process for improving personal or professional performance, intensive workshops employing “trained brains” – industry experts and those trained in the creative problem solving process to help facilitate the creative problem solving process, as well as programs designed for entire teams focused on strategic planning and team building.
The concept for i4 Studios was a result of collaboration between Vic Nole, Director of Business Development for the Buffalo Niagara Medical Campus, Inc. and Roger Firestien, a senior faculty member of the International Center for Studies in Creativity (ICSC). Part of SUNY Buffalo State and the first program to offer the science of creativity at the graduate level, ICSC is globally recognized for its programs that cultivate skills in creative thinking, innovative leadership practices and problem solving skills.
According to Nole, “As any entrepreneur can attest, the need for creative idea generation and problem solving can be critical to getting a start-up off the ground. Understanding that many of the principles of creative thinking can be taught, it seemed like a natural fit to work with ICSC and to bring more creative resources to the heart of Buffalo’s entrepreneurial community at the Innovation Center. We are thrilled to be able to add another critical tool to our tool kit that can help young companies work through their business challenges and potentially find new and better ways to model their businesses.”
In addition to housing i4 Studio, the BNMC team will provide administrative oversight and business development resources. Both Nole and Firestien will serve as co-directors of i4 Studio.
The Innovation Center, powered by the Buffalo Niagara Medical Campus, Inc., is the largest business incubator in Buffalo. It is home to dig, 43North, Z80 Labs, and some of the fastest growing, most successful companies and start-ups in the region. Through its Innovation Center, the BNMC provides workspace, education, business services, and networking opportunities to entrepreneurs and young companies in all industry sectors.
Contact: Susan Kirkpatrick