Roswell Park Cancer Institute (RPCI) launched its new digital edition of Roswellness, a consumer magazine dedicated to sharing advancements in cancer research and care. The magazine’s first digital issue, “Redefining Survivorship” is available to all iPad users. The free digital issues can be downloaded from the Apple Store. Users can go to library and click on the cover graphics to launch the interactive publication. The RPCI mobile website for smartphones will be up and running on June 25th. 
“Taking advantage of new technology tools is attractive because they enable significant cost savings, along with broader reach, thus enhancing our ability to share information,” said Roswell Park President and CEO Donald L. Trump, MD. “These web- and wp-contentlication-based tools are interactive and more engaging than conventional print communications, and they give us even better ways to tell our story, share with the reader what we do and recommend to them resource links they should know about.”
RPCI is one of the first healthcare organizations to create an interactive digital publication. Roswellness has been created using the same technology major publications like Time and Sports Illustrated use to craft their digital editions.
“Going digital with the magazine allowed us to create a fuller, more dynamic user experience,” said Julie Wesolowski, Roswellness editor, who will be demonstrating the publication in the Survivorship Tent at The Ride For Roswell June 22nd–23rd at the University at Buffalo. “We incorporated lots of interactive elements into this first digital edition — an animated cover design, slide shows, video, maps and social media feeds. With all those elements at our disposal, we were able to include incredible resources for Ride For Roswell participants and volunteers.”
“Our trending over the years has shown an increase in our customers moving to our web-based wp-contentlications, and now we’re seeing more than 10,000 users a month accessing RoswellPark.org from mobile phones,” says Laurel DiBrog, Vice President of Marketing, Planning and Public Affairs, “so our goal will be to continue to enable users to get all the functionality of our main site — information and navigational tools for our patients and our other audiences, job listings and wp-contentlication forms, clinical trials — in a format that’s more convenient and easier to read from those devices.”