Do you think you’re creative? Or conversely, are you convinced you’re not? This seminar will help the audience understand what it means to be creative, and emphasize that creativity must align with your business and branding objectives in order for it to be of value to your organization. Attendees will also discover that creativity is not just limited to the artistically inclined, as creative solutions come in all sorts of strategies and tactics. Rob Wynne will share case studies from their decades of experience in marketing and communications, and field questions about the current challenges faced by the day’s attendees.